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"The 2011 Buick Regal is like nothing you've ever experienced from this brand," said Susan Docherty, general manager of Buick GMC. "The Buick Regal is the next chapter in Buick's transformation and will expand the portfolio to include a sport sedan."
The new Buick Regal arrives in the second quarter of 2010, with its sights aimed squarely on competitors like the Acura TSX and Volvo S60. It has a longer wheelbase and greater trunk volume than those vehicles, along with standard features - including a six-speed automatic transmission, 18-inch wheels and OnStar - that aren't offered standard on either competitor.
The Buick Regal has already been a success on another continent, in China. It went on sale in December 2008 and more than 64,000 Regals have been sold there. Enthusiastic customers cite its sculpted, flowing design and responsive performance as the top reasons for purchase.
The Buick Regal's sleek design blends the sweeping silhouette and proportions of a coupe in a progressive package that suggests motion from all angles. Great attention to detail complements that aggressive styling, with tailored applications of Buick's signature design cues, such as the waterfall grille, select use of chrome trim and superior fit and finish of the exterior panels.
"Buick Regal is all about great proportions," said John Cafaro, design director, passenger car. "For example, with the fenders flared to wrap around the tires. It's an aggressive stance that people aren't used to seeing in recent Buicks."
The car's performance-oriented spirit is also conveyed in sleek, sculpted body-side detail and aggressive headlamps that further suggest motion. At the rear, an abbreviated deck and tucked-in body panels are the hallmarks of a contemporary sport sedan, with bold taillamps and their intricate lighting elements reinforcing Buick Regal's attention to detail. Eighteen-inch wheels are standard.
The sweeping design motif carries over to the interior, where the side panels flow uninterrupted into the instrument panel. The instruments have the look of expensive sport timepieces and are lit with ice-blue LED lights. The center stack, housing the climate and "infotainment" controls, was designed to allow for a lower, driver-centric instrument panel profile. Features such as a thick-rimmed, leather-wrapped steering wheel and firm, highly bolstered and leather-covered seats also support the sport-oriented driving experience.
"There is great design harmony between the exterior and interior," said Cafaro. "The feeling of flow and motion carries through in an engaging manner that makes you want to take the Buick Regal out to your favorite twisting road to see what it can do."
The Buick Regal's finely crafted, sporty and well-appointed interior builds on the exceptional attention to detail found in the Enclave and LaCrosse, blending signature styling cues with contemporary sport sedan aesthetics.
Buick Regal's firm, highly bolstered seats were benchmarked against the top import competitors for comfort and support, while a standard flow-through center console offers plenty of storage for passengers in the front and back.
Smart applications of technology are also hallmarks of the Buick Regal, including details such as a multi-function controller on the center console for operation of the audio system, navigation system and the Bluetooth phone. The faceplate for the "infotainment" screen is set at a 30-degree angle to contribute to the car's flowing interior design.
A new era in Buick design is also seen in the satin metallic, piano black and new, Kibo-patterned interior trim materials. Kibo is a rich, dark, progressively grained wood that lends an international flair to the Buick Regal.
Unique with its all-four-cylinder powertrain, the Buick Regal relies on the excellent horsepower-per-liter ratio of the Ecotec engine family to deliver smart, on-demand performance that is also very efficient.
Both the standard 2.4L engine and the available 2.0L turbo use direct injection technology to optimize performance, reduce emissions and maximize fuel efficiency. The 2.4L is the same engine offered in the Buick LaCrosse, but in the smaller, lighter Buick Regal, it delivers more agile performance. The 2.0L turbo cements the sport sedan credibility of the Buick Regal, with on-demand power comparable to a V-6, but the inherent efficiency of a four-cylinder. To ensure responsive power across the rpm range, the 2.0L turbo uses a twin-scroll turbocharger that builds power quickly at lower rpm.
Distinct, uniquely calibrated six-speed automatic transmissions are paired with each engine. Both offer driver shift control that enhances the sporty driving feel of the Buick Regal.
The chassis and structural systems were developed in Germany and give the Buick Regal the handling and dynamics of a premium European sport sedan, as well as the quiet, refined ride and road manners expected of a Buick. The body structure is one of the most rigid in the segment, which is approximately 25-percent stiffer than the previous Buick Regal. This solid structure supports more precise suspension tuning and a quieter ride.
A relatively long wheelbase of 107.8 inches (2738 mm) gives the Buick Regal refined, well-balanced vehicle dynamics and supports comfortable ride tuning. Additionally, an independent MacPherson strut-type front suspension with single-path mountings and hydraulic ride bushings; a four-link independent rear suspension; hydraulic rack-and-pinion steering; and optimized four-wheel disc brakes are optimized to the capability of the individual powertrains and tailored to the expected use by drivers. Models equipped with the 2.0L turbo engine, for example, feature larger brakes.
Latest-generation electronic stability control (ESC or StabiliTrak), anti-lock brake system (ABS), and traction control system (TCS) are standard with Buick's innovative, Interactive Drive Control System (IDCS) real-time damping system offered on models equipped with the 2.0L turbo powertrain.
Buick Regal's Interactive Drive Control System chassis technology (available on models with the available 2.0L turbo engine) offers enhanced vehicle stability and greater driving safety. It is designed to change the personality of the car based on the personality of the driver. A sophisticated driving mode control module continually monitors driving style utilizing yaw rate, lateral and longitudinal acceleration, steering wheel, throttle and vehicle speed. It defines the dynamic vehicle state, including acceleration, braking and cornering, to optimize chassis reactions. It also executes all of the IDCS driver selections.
All four dampers are electronically controlled and continuously adapt within milliseconds to the prevailing road conditions, vehicle movements and individual driving style. Chassis settings are adjustable by the driver, with Normal, Tour and Sport settings.
- Normal - balanced and optimized for all driving situations
- Tour - optimized for comfort and relaxed driving on long journeys
- Sport - optimized for road holding; enthusiast driving
Apart from a more rewarding driving experience, IDCS also offers safety benefits in emergency situations. For example, if an obstacle must be avoided when the car is in Tour mode, various chassis sensors convey this to the DMC and the dampers are stiffened within milliseconds, delivering greater body control.
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