2011 Ford F-150 SVT Raptor SuperCrew

A new standard 6.2-liter V8 engine pumping out 411 horsepower, new technologies and a newly available SuperCrew option that gives Raptor customers more choices in cab size all ensure the 2011 Ford F-150 SVT Raptor will remain the off-road performance truck champion in the new model year.
"When we launched the Ford F-150 SVT Raptor, consumers were blown away with the capability of the vehicle," said Jost Capito, director of global performance vehicles and motorsports business development. "By adding the SuperCrew, we have expanded the versatility of Raptor, and now even more enthusiasts will be able to experience the no-compromise off-road performance that only Raptor delivers."
The Ford F-150 SVT Raptor is the first-ever high-speed off-road performance truck offered by any manufacturer and highlights 33 years of Ford truck sales leadership by emphasizing F-150's Built Ford Tough durability, innovation and engineering. Developed with the DNA of an off-road pre-runner, comprehensive modifications focused on chassis and suspension enhancements.

The Ford F-150 SVT Raptor is 7 inches wider than a base F-150 to make room for the additional suspension components that give Raptor its unparalleled off-road abilities. The wider stance also gives the truck an aggressive appearance. Internal triple-bypass shocks by FOX Racing Shox - the first on a production truck - provide position-sensitive damping and extra suspension travel for extreme off-roading and a smooth ride on the road.
Raptor also has unique cast-aluminum front control arms and SVT-tuned 35-inch BFGoodrich® All-Terrain TA/KO 315/70-17 tires. These components give Raptor 11.2 inches of front suspension travel and 12.1 inches of rear suspension travel on either SuperCab or the new SuperCrew.
The new available 145-inch-wheelbase SuperCrew offering with a 5.5-foot box adds to the extensive list of Ford F-150 SVT Raptor features. While contributing additional space and flexibility for the customer, the SuperCrew delivers performance as well.

Applying lessons learned from the Ford F-150 SVT Raptor SuperCab, engineers were able to tune the truck to handle off-road events with ease. The 12-inch-longer wheelbase on SuperCrew also delivers the benefit of a more comfortable ride, especially in rough off-road situations.
"We spent a lot of time getting the ride and suspension characteristics of the SuperCrew similar to that of the SuperCab, and we were successful in getting the same character and flavor out of the SuperCrew," said Jamal Hameedi, SVT chief nameplate engineer. "While the SuperCab and SuperCrew both have different strengths, each is worthy of the Raptor nameplate."
A larger 36-gallon fuel tank and increased towing capability - rated at 8,000 pounds - keep Ford F-150 SVT Raptor SuperCrew a mainstay in the desert environment, with capabilities as a chase or tow truck.

Revved up and ready
The previously optional 6.2-liter V8 engine, which produces 411 horsepower and 434 lb.-ft. of torque, will now be the standard engine for the 2011 Ford F-150 SVT Raptor, the most powerful half-ton pickup on the market.
The Ford powertrain team performed extensive testing to ensure the engine would live up to the Built Ford Tough promise. Hundreds of additional tests beyond the normal verification of truck engines, as well as vehicle testing on a 62-mile durability loop in the desert that simulates the Baja 1000, validated the performance of the engine for reliability and longevity in the harshest conditions.

New color and graphic options
Raptor's exterior also receives some new touches for 2011, in the form of an additional paint color - Ingot Silver Metallic - that will be available with the standard black interior, or the optional Molten Orange Interior Accent Package.
A new optional hood graphic adds a personalized and functional touch to Ford F-150 SVT Raptor. Inspired by older off-road racing Ford Broncos, matte black accent graphics - including the F-150 SVT Raptor logo - run along the hood, also helping to reduce glare. The Raptor logo in the graphic is done in body-color bleed-through, similar to "SVT" on the side vent. "F-150" and "SVT" are written in dark gray. The graphic is available with or without the box side graphics.

More capability, more technology
Key to helping customers take advantage of all the capability offered by the Ford F-150 SVT Raptor is a standard 4.2-inch LCD (liquid crystal display) productivity screen that is integrated in the center of the new instrument gauges, which have a black face, red pointers and ice blue daytime lighting. Also used on the all-new 2011 Super Duty, the technology was specifically tailored for off-road use with Raptor.
The screen includes a unique welcome animation and offers menu options giving the customer important information related to off-road and towing performance. A truck application screen provides vehicle status information for important off-road parameters such as off-road mode, Hill Descent Control™, electronic locking differential settings and AdvanceTrac® with RSC® (Roll Stability Control™).
An off-road screen informs the customer about steering wheel angle and vehicle angle on a grade during off-road maneuvers. The menu is navigated through a five-way button on the steering wheel and is positioned between the tachometer and speedometer.

"The productivity screen is a great solution for our off-road customers," said Hameedi. "With one glance, they can tell exactly what settings are enabled on their truck and what the driveline is doing."
For the customer who wants more control of transmission gear selection, SelectShift Automatic transmission functionality also is introduced on Raptor. A toggle switch located on the console shift lever engages the mode, where the transmission doesn't second-guess the driver, giving him or her total control over gear selection and performance feel. Upshifts, for instance, are not commanded at redline, and downshifts are allowed at the lowest gear possible as defined by the engine speed.
A Raptor Plus Package debuts for 2011, offering the rear view camera and trailer brake controller. The Raptor Luxury Package also receives additional features, with folding power exterior mirrors and Remote Start System with integrated key fob added to the list.

New standard technology features for 2011 include:

• Perimeter alarm
• Integrated spotter mirror
• Express up/down driver and passenger front windows
• 110 V power inverter in the center console
• Head restraint for second-row middle seat
• Telescoping steering wheel

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2011 Ford Fiesta

Ford's hot-selling new Ford Fiesta will deliver more than just great looks and top fuel economy of any vehicle in its segment when it goes on sale in North America in 2010. The 2011 Fiesta - available in four- and five-door body styles - also will set a new small car benchmark for safety, connectivity and powertrain technology. In fact, Ford Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive technologies and projected highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.
"Customers are savvy. They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience," said Mark Fields, Ford president of The Americas. "We plan to answer the call with Ford Fiesta; an all-new vehicle in North America we hope will set a new standard for small cars."
Ford Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.

When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
"Ford Fiesta was developed with customers, not just for them," said Derrick Kuzak, group vice president for global product development. "Fuel economy, spirited performance and efficient use of space are universal desires, across global markets - and Ford Fiesta delivers."
The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.

Kinetics and aesthetics
Kinetic design imparts a sense of movement - even while standing still - harmonizing character elements to reflect global Ford identity, enabling Ford Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful "design progressive" mind-set, a consumer group that values style and diversity as worthy assets.
"These influential, prospective Ford Fiesta customers relate to the design philosophy of 'energy in motion' because it reflects their personal outlook and lifestyle," said Kevin George, Ford Fiesta design manager.
Up front, Ford Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Ford Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.
Adding eyes to the Ford Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Ford Fiesta provides ample space for occupants and their gear.
At the rear of the car, many design elements merge, including the chamfered rear liftgate glass, the low roofline sweeping into a spoiler and dramatic taillamps with honeycomb detailing mounted high in the five-door's corners. Muscular rear quarter panels, wrapped tightly, draw the eye to the wheels and Ford Fiesta's confident stance.
The Ford Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette - more available colors than any other segment competitors - instills vibrant individuality.

Inside Ford Fiesta
Ford Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.
The instrument panel centerstack - focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.
The North American Ford Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Ford Fiestas also offer leather with sporty contrast accent color piping.
Soft, sculptured surfaces and the centerstack layout provide the Ford Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors - switchable among three levels of intensity - for interior accent lighting.
And Ford Fiesta keeps it green; 25 percent of volume-series SE seat fabric inserts are comprised of recycled content.

Fun, with fuel efficiency
Ford Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Ford Fiesta expected to deliver best-in-class fuel economy at 40 mpg.
Ford Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.
Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.
Ford Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.
Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Ford Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail.

Automatically game-changing
An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.
"Fuel economy leaders have traditionally been manual shift models," said Pierro Aversa, team leader for transmissions. "Ford Fiesta changes the game by offering an advanced PowerShift six-speed automatic that delivers maximum fuel economy."
Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal.
This "dry" transmission operates with sealed internal lubrication, reducing internal friction and adding to Ford Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency.
PowerShift has been proven in Ford's European market and will redefine North American small car segment expectations for responsive shifting and fuel efficiency.

Power steering conserves fuel
For confidence-inspiring on-road dynamics, Ford Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive - providing optimized assist based on speed, cornering forces and acceleration or deceleration.
Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.
EPAS also includes Pull-Drift Compensation to help Ford Fiesta track true regardless of road crown or side wind conditions. In addition, active nibble control helps detect and compensate for tire balance irregularity. Both features - enabled by EPAS - are class-exclusives.

Strength, safety, quality and quiet
More than 50 percent of Ford Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.
Ford Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Ford Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system.
Tested and proven on virtually every continent where you can drive a car, Ford Fiesta arrives with proven quality and customer readiness.

"For North America, the global Ford Fiesta was tweaked, not re-designed or re-developed." said Steve Pintar, chief engineer. "We built on the success of the European Ford Fiesta and are really proud of how little has changed."
Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.
Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Ford Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.
Much of Ford Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Ford Fiesta aerodynamics contributes to both NVH control and fuel efficiency.

Features and functionality
From class-exclusive automatic climate control to a standard aux input, Ford Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.
Ford Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Ford Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.
Ford Fiesta also features Ford's EasyFuel® Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment.

Ford Fiesta sales success
Ford Fiesta is continuing its sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping increase Ford's share in Europe's main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It's winning enthusiastic media reviews in Asia. Now, the all-new Ford Fiesta offers North American consumers a stylish, fuel-efficient alternative.

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2011 Ford Fiesta RS WRC

Ford's new challenger for the 2011 FIA World Rally Championship, the all-new Ford Fiesta RS WRC World Rally Car, made its first global public appearance at the 2010 Paris Motor Show.
The Ford Fiesta RS WRC will make its competition debut in Rally Sweden, the opening round of the 2011 FIA World Rally Championship, on 10 - 13 February.
For Paris, the preview model has been finished in a striking blue and grey livery, specially developed for the show by Ford of Europe's design team. The new World Rally Car, derived from the best-selling Fiesta road car, is being developed by Ford of Europe and its rally partner M-Sport.
Using as a base the Ford Fiesta S2000 rally car, which won the legendary Monte Carlo Rally on its debut last January and other international and national rallies in 2010, Ford of Europe's design team and M-Sport have worked together to fine-tune the styling of the bodywork and aerodynamic package of the new Fiesta to create an exciting replacement for the outgoing Focus RS WRC.
Although detailed changes may be made as the Ford Fiesta RS WRC car continues its development programme through the balance of this year and in time for the commencement of the team's specialised pre-season testing, the final car will share the eye-catching appearance and acclaimed 'kinetic design' styling cues synonymous with Ford's latest road vehicles. The interior will also be instantly recognisable as a Ford Fiesta RS WRC rally car as it contains a number of production parts.

A new era for the World Rally Championship
The Ford Fiesta RS WRC competition car will form part of a new era for the world championship. The Fiesta rally car will boast four-wheel drive transmission and a 1.6-litre turbocharged engine, based on the all-new Ford EcoBoost engine family, to comply with new regulations.
The new Ford EcoBoost engine family features direct petrol injection and turbocharging to maximise performance and efficiency. "The introduction of Ford's latest engine technology to its rally programme reinforces further our commitment to motorsport. It also demonstrates our continued support for affordable competition by using an off-the-shelf production engine on which to base our WRC power plant," said Mike Norton, Ford of Europe's Motorsport Manager.
Specialist engineers from Ford and M-Sport have co-operated closely in the development of this 1.6-litre engine, with highly-respected French tuner Pipo Moteur bringing additional expertise to the power plant.
The Ford Fiesta RS WRC appearance at the Paris Motor Show precedes the car's first major test programme with the full 2011 engine specification on gravel roads in Spain next week. The car has already completed almost 3000 kilometres of testing in Britain and France, powered initially by the current WRC engine and more recently by a prototype 1.6-litre Ford EcoBoost turbo unit.
The test will provide the first opportunity for BP Ford Abu Dhabi World Rally Team drivers Mikko Hirvonen and Jarmo Lehtinen and team-mates Jari-Matti Latvala and Miikka Anttila to drive the new Fiesta RS WRC.

Gerard Quinn, Ford of Europe's Motorsport chief, has overseen the Ford development programme throughout 2010 and says: "We're delighted to preview the Ford Fiesta RS WRC in such a prominent Motor Show as Paris. There are significant visual differences from the Fiesta S2000 base car as well as major changes under the skin. The biggest, of course, is the 1.6-litre Ford EcoBoost turbo engine - the original version of which was developed by Ford's Powertrain Engineering team."
M-Sport managing director and BP Ford Abu Dhabi World Rally Team director Malcolm Wilson is equally enthusiastic about the new car.
"This is a thrilling time for everyone involved in the car's development", Wilson affirms. "Countless hours have gone into the Fiesta RS WRC to reach this point, and for the car to be unveiled in public for the first time is a proud moment for us. We are right on track with our development and the team is delighted with testing to date. Another major step forward will be taken at the start of October when the car tests in full 2011 technical specification for the first time.

"We will have a test car running under the guidance of our technical director, Christian Loriaux. Mikko and Jari-Matti lead our challenge with the new car in the 2011 WRC, so their feedback from the testing is critical, and will provide valuable data for our engineering team to work with," added Wilson.
The Ford Fiesta RS WRC will replace the record-breaking Focus RS WRC as Ford's championship challenger. The Focus RS WRC won back-to-back manufacturers' world titles in 2006 and 2007, and its victory in New Zealand in May was the Blue Oval's 75th at WRC level, making Ford the most successful manufacturer in world championship history.
Ford has sold more than one million of the hugely-successful, latest generation Fiesta road cars around the world since it went on sale in October 2008. Fiesta, Ford's truly global car, is the No 2 best-selling car across Europe.

Also, the latest Fiesta has already proved its abilities in motorsport. The Fiesta SportTrophy International for Fiesta R2 cars is a successful support series to the FIA World Rally Championship and the Fiesta S2000 rally car currently leads the S-WRC support series within the WRC.
American sports icon Ken Block has campaigned a Fiesta rally car in the Rally America championship this season, and the car won gold and silver medals in both the Rally Car and Super Rally events at the X Games event in Los Angeles in July.
"The Ford Fiesta has already established itself as a serious contender in a range of global motorsport activities, and we can't wait to debut our official car in the hugely demanding World Rally Championship next year," said Gerard Quinn. "We've worked hard to ensure the car is undoubtedly related to the best-selling Fiesta road car which itself is a global success story. Ford's design and product development teams have worked closely and efficiently with our partners at M-Sport whose enormous expertise is key to delivering not just a highly competitive rally car, but also a car that is both stylish and recognisably a Ford Fiesta." he added.

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